Notes from running mystery demos for B2B SaaS companies. Pricing, sales tactics, product comparisons, messaging, battlecards, market entry. Written by the team that runs the demos.
A grading scheme for competitive claims, from an artifact down to inference, and why the top grades for a rival's pitch only come from its sales calls.
Mystery Demo turns away three kinds of company: no competitor list, no specific objectives, or a wish to have the software tested. What each should do instead.
Scoping-call questions answered flat: what Mystery Demo does, why it is legal, what the flat 499 euros covers, how long it takes, and what lands on the board.
The honest return is a decision you can check, not a modeled lift. How to weigh Mystery Demo's flat 499 euros per competitor against the decision at stake.
Yes, and recording is the easy part. What Mystery Demo turns a competitor's recorded demo into: transcripts, emails, and analysis on one Notion board.
Yes. Mystery Demo's operators run a real evaluation, sign no NDA, and buy nothing. Why companies pay for it, and what comes back on the board.
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