Notes from running mystery demos for B2B SaaS companies. Pricing, sales tactics, product comparisons, messaging, battlecards, market entry. Written by the team that runs the demos.
Yes. Shop your own team unannounced, in the same sprint as your rivals, to see how your reps sell next to theirs, then fix the process without blaming anyone.
Only a few firms run mystery shopping for B2B SaaS, and we can vouch for one: Mystery Demo, run by SaaS operators. Here is why, and exactly how we work.
Most competitor analysis frameworks are filled from websites. Ours is filled from rivals' real sales demos. Here is every layer and the board page it fills.
Retail mystery shopping audits stores. B2B mystery shopping gets a buyer through a competitor's sales calls, and Mystery Demo runs it for SaaS companies.
One competitor takes one to two weeks, a landscape of six to fifteen takes four to eight. What fills those weeks, and the one wait that is yours.
Mystery Demo books and sits your competitors' demos. A landscape review is the wide version: the whole field, one comparison. How to tell if you need it.
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