

.png)



Tier structure, list prices, what's bundled into each tier, what's gated, discount thresholds, contract terms, payment cadence, and any proof-of-concept pricing the rep mentions. Anything a serious buyer can negotiate gets captured. We pull it straight from the demo and the email follow-up.
Pricing pages give you list prices for the tier the competitor wants you to see. Analyst reports give you whatever the competitor told the analyst. Mystery Demo gives you the price quoted to a real buyer in a real sales conversation, after objection handling, after discount asks, after the rep is trying to close. Two different products.
No. Each demo runs on a fabula appropriate to the company being researched, so the rep treats us as a credible buyer. The conversation runs natural, the pricing offered is what they would offer any prospect of that profile, and nothing about it is theatre.
That's normal in enterprise SaaS. We run multiple touches if needed. Discovery, technical deep-dive, follow-up with procurement-style questions. Custom pricing always comes out eventually if you ask the right questions across the right meetings, and we know how to ask them.
Most projects run four to six weeks per cohort of competitors. Booking the demos takes a couple of weeks. Running the full sales cycle for each competitor takes another two to three. Then a week to cut the recordings, write the analysis, and assemble the comparison matrix. Larger cohorts run longer.
A Notion board per competitor with the demo recording, AI transcript, every email and PDF the rep sent, our pricing analysis, and a side-by-side comparison matrix mapping tier-by-tier what each vendor charges. Everything hyperlinked. Your pricing committee can navigate it without help.
Yes. We adjust the buyer fabula by region, run the demo with a local-sounding company name and use case, and capture the price quoted to that segment. EU pricing can differ from US pricing for the same product, and you'll see that side by side.
Every recording is timestamped. Tier prices on enterprise SaaS tend to hold for six to nine months between repricings, but discount appetite shifts faster. Most partners refresh the pricing research once or twice a year for the competitors that matter most.
Pricing committee gets the matrix. Product gets the packaging signal. Sales gets the discount thresholds and the negotiation room. CFO gets a clean read on margin pressure in the category. One project, four downstream uses.
Three to five works best for a focused repricing decision. Six to ten works for a full category map. We can scale up further but at that point we usually recommend splitting into cohorts so the analysis stays sharp on each vendor.
Tier structure, list prices, what's bundled into each tier, what's gated, discount thresholds, contract terms, payment cadence, and any proof-of-concept pricing the rep mentions. Anything a serious buyer can negotiate gets captured. We pull it straight from the demo and the email follow-up.
Pricing pages give you list prices for the tier the competitor wants you to see. Analyst reports give you whatever the competitor told the analyst. Mystery Demo gives you the price quoted to a real buyer in a real sales conversation, after objection handling, after discount asks, after the rep is trying to close. Two different products.
No. Each demo runs on a fabula appropriate to the company being researched, so the rep treats us as a credible buyer. The conversation runs natural, the pricing offered is what they would offer any prospect of that profile, and nothing about it is theatre.
That's normal in enterprise SaaS. We run multiple touches if needed. Discovery, technical deep-dive, follow-up with procurement-style questions. Custom pricing always comes out eventually if you ask the right questions across the right meetings, and we know how to ask them.
Most projects run four to six weeks per cohort of competitors. Booking the demos takes a couple of weeks. Running the full sales cycle for each competitor takes another two to three. Then a week to cut the recordings, write the analysis, and assemble the comparison matrix. Larger cohorts run longer.
A Notion board per competitor with the demo recording, AI transcript, every email and PDF the rep sent, our pricing analysis, and a side-by-side comparison matrix mapping tier-by-tier what each vendor charges. Everything hyperlinked. Your pricing committee can navigate it without help.
Yes. We adjust the buyer fabula by region, run the demo with a local-sounding company name and use case, and capture the price quoted to that segment. EU pricing can differ from US pricing for the same product, and you'll see that side by side.
Every recording is timestamped. Tier prices on enterprise SaaS tend to hold for six to nine months between repricings, but discount appetite shifts faster. Most partners refresh the pricing research once or twice a year for the competitors that matter most.
Pricing committee gets the matrix. Product gets the packaging signal. Sales gets the discount thresholds and the negotiation room. CFO gets a clean read on margin pressure in the category. One project, four downstream uses.
Three to five works best for a focused repricing decision. Six to ten works for a full category map. We can scale up further but at that point we usually recommend splitting into cohorts so the analysis stays sharp on each vendor.
Tier structure, list prices, what's bundled into each tier, what's gated, discount thresholds, contract terms, payment cadence, and any proof-of-concept pricing the rep mentions. Anything a serious buyer can negotiate gets captured. We pull it straight from the demo and the email follow-up.
Pricing pages give you list prices for the tier the competitor wants you to see. Analyst reports give you whatever the competitor told the analyst. Mystery Demo gives you the price quoted to a real buyer in a real sales conversation, after objection handling, after discount asks, after the rep is trying to close. Two different products.
No. Each demo runs on a fabula appropriate to the company being researched, so the rep treats us as a credible buyer. The conversation runs natural, the pricing offered is what they would offer any prospect of that profile, and nothing about it is theatre.
That's normal in enterprise SaaS. We run multiple touches if needed. Discovery, technical deep-dive, follow-up with procurement-style questions. Custom pricing always comes out eventually if you ask the right questions across the right meetings, and we know how to ask them.
Most projects run four to six weeks per cohort of competitors. Booking the demos takes a couple of weeks. Running the full sales cycle for each competitor takes another two to three. Then a week to cut the recordings, write the analysis, and assemble the comparison matrix. Larger cohorts run longer.
A Notion board per competitor with the demo recording, AI transcript, every email and PDF the rep sent, our pricing analysis, and a side-by-side comparison matrix mapping tier-by-tier what each vendor charges. Everything hyperlinked. Your pricing committee can navigate it without help.
Yes. We adjust the buyer fabula by region, run the demo with a local-sounding company name and use case, and capture the price quoted to that segment. EU pricing can differ from US pricing for the same product, and you'll see that side by side.
Every recording is timestamped. Tier prices on enterprise SaaS tend to hold for six to nine months between repricings, but discount appetite shifts faster. Most partners refresh the pricing research once or twice a year for the competitors that matter most.
Pricing committee gets the matrix. Product gets the packaging signal. Sales gets the discount thresholds and the negotiation room. CFO gets a clean read on margin pressure in the category. One project, four downstream uses.
Three to five works best for a focused repricing decision. Six to ten works for a full category map. We can scale up further but at that point we usually recommend splitting into cohorts so the analysis stays sharp on each vendor.
Tier structure, list prices, what's bundled into each tier, what's gated, discount thresholds, contract terms, payment cadence, and any proof-of-concept pricing the rep mentions. Anything a serious buyer can negotiate gets captured. We pull it straight from the demo and the email follow-up.
Pricing pages give you list prices for the tier the competitor wants you to see. Analyst reports give you whatever the competitor told the analyst. Mystery Demo gives you the price quoted to a real buyer in a real sales conversation, after objection handling, after discount asks, after the rep is trying to close. Two different products.
No. Each demo runs on a fabula appropriate to the company being researched, so the rep treats us as a credible buyer. The conversation runs natural, the pricing offered is what they would offer any prospect of that profile, and nothing about it is theatre.
That's normal in enterprise SaaS. We run multiple touches if needed. Discovery, technical deep-dive, follow-up with procurement-style questions. Custom pricing always comes out eventually if you ask the right questions across the right meetings, and we know how to ask them.
Most projects run four to six weeks per cohort of competitors. Booking the demos takes a couple of weeks. Running the full sales cycle for each competitor takes another two to three. Then a week to cut the recordings, write the analysis, and assemble the comparison matrix. Larger cohorts run longer.
A Notion board per competitor with the demo recording, AI transcript, every email and PDF the rep sent, our pricing analysis, and a side-by-side comparison matrix mapping tier-by-tier what each vendor charges. Everything hyperlinked. Your pricing committee can navigate it without help.
Yes. We adjust the buyer fabula by region, run the demo with a local-sounding company name and use case, and capture the price quoted to that segment. EU pricing can differ from US pricing for the same product, and you'll see that side by side.
Every recording is timestamped. Tier prices on enterprise SaaS tend to hold for six to nine months between repricings, but discount appetite shifts faster. Most partners refresh the pricing research once or twice a year for the competitors that matter most.
Pricing committee gets the matrix. Product gets the packaging signal. Sales gets the discount thresholds and the negotiation room. CFO gets a clean read on margin pressure in the category. One project, four downstream uses.
Three to five works best for a focused repricing decision. Six to ten works for a full category map. We can scale up further but at that point we usually recommend splitting into cohorts so the analysis stays sharp on each vendor.