Notes from running mystery demos for B2B SaaS companies. Pricing, sales tactics, product comparisons, messaging, battlecards, market entry. Written by the team that runs the demos.
We book and sit your competitors' demos. A landscape review is the wide version: the whole field, one comparison. How to tell if it is what you need.
A grading scheme for competitive claims, from an observed artifact down to inference, with the line between each grade drawn where a real claim gets sorted.
Three kinds of company should not commission competitor demo research: no competitor list, no specific objectives, or a wish to have the software tested.
What buyers ask on scoping calls, answered flat: what it is, why it is legal, what the fixed EUR 499 fee covers, how long it takes, and what lands on the board.
The honest return is a decision you can verify rather than a win-rate lift nobody can prove. How to weigh EUR 499 per competitor against the decision at stake.
Yes, and recording is the easy part. What a competitor's demo becomes once the transcripts, email threads, and the analysis sit on one Notion board.
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