Notes from running mystery demos for B2B SaaS companies. Pricing, sales tactics, product comparisons, messaging, battlecards, market entry. Written by the team that runs the demos.
Verified sales follow-up statistics on response speed, email cadence, and win rates from Gong, Yesware, and Belkins research.
B2B SaaS sales cycle statistics: how long deals run by ACV and segment, why cycles are lengthening, and how channel and committee structure drive speed.
SaaS demo conversion rate statistics across the funnel: visitor-to-lead, lead-to-demo, demo-to-close, and free-to-paid benchmarks by segment and channel.
SaaS sales objection statistics from 300M+ recorded calls: which objections are most common, how top reps handle them, and when to bring up price.
SaaS demo no show statistics: real no-show and attendance rates, plus how speed-to-lead, booking lag, slot length, and reminders decide whether buyers show.
SaaS demo length statistics from real recorded-demo data: average duration, talk-to-listen ratio, the 76-second monologue ceiling, and where the minutes go.
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