Notes from running mystery demos for B2B SaaS companies. Pricing, sales tactics, product comparisons, messaging, battlecards, market entry. Written by the team that runs the demos.
B2B SaaS buyer behavior statistics: how buyers research, the channels and reviews they trust, self-serve spend, and the demographics, with verified 2026 benchmarks.
B2B SaaS decision-maker statistics: buying-committee size, role mix, consensus dynamics, and decision lag, with verified benchmarks and what they mean for competitive research.
.png)